British University Vietnam (BUV) is the first and only international university in Vietnam granted to deliver degrees by 5 renowned universities in the United Kingdom: University of London, University of Staffordshire, University of Stirling, Arts University Bournemouth, and Bournemouth University. BUV takes pride in providing a high-quality and reputable education system from the United Kingdom, as well as a world-class learning experience for students in Vietnam.
In February 2023, British University Vietnam (BUV) became the first university in Vietnam and ASEAN, standing amongst 22 universities outside of the UK to be awarded global quality accreditation by QAA after successfully completing its International Quality Review (IQR), a rigorous process which benchmarks global higher education institutions against international quality assurance standards set out in Part 1 of the Standards and Guidelines for Quality Assurance in the European Higher Education Area (ESG). BUV is also the first and only university in Vietnam to be awarded a 5-star Excellent University rating from the internationally acknowledged QS organisation.
Established in 2009, BUV provides teaching for 21 undergraduate programmes and 2 postgraduate programmes. 100% of graduates from BUV have a job or continue higher education within 3 months after graduation. With a wide network of more than 500 enterprise partners in various fields and internship programmes from the first year, BUV helps students gain professional knowledge and practical skills to meet employers’ requirements as well as be ready to develop their careers right after graduation.
BUV students are to study at our world-class campus with a total investment of up to $165 million across three phases, facilitating all learning needs for more than 10,000 students upon completion. Located in the Ecopark urban area, the campus boasts spacious and iconic designs, offering international-standard educational experiences to students with modern facilities and state-of-the-art technology.








This module will equip students with a greater ability to communicate through writing, and speaking, as well as enhance their receptive skills with reading and listening. Overall, students will learn key foundational skills in academic English and develop a greater ability to use English in both formal and informal settings. The aim of this course is to build a strong foundation for students to extend towards more specialist, academic forms of English usage and comprehension.
English for Academic Purposes aims to build on students’ existing English competencies and refine these towards academic contexts. In taking this course, students will have a greater understanding of the conventions and formalities present in academic English alongside developing their ability to create texts and language deemed appropriate for academic purposes. Students will also explore fundamental notions surrounding research and judiciously choosing appropriate sources for their own explorations into topics of interest to them.
Introduction to Hospitality and Tourism provides a foundational understanding of the tourism and hospitality industry, beginning with its history and overview. Students will explore different sectors, learn about customer service essentials, and examine tourism’s impacts. The significance of technology, marketing, ethical practices, and sustainability in the industry will be emphasized.
Hospitality Etiquette offers a thorough exploration of Hospitality Etiquette within an international framework, focusing on the intricacies of cross-cultural mannerisms and communication crucial to the hospitality sector. Students will be introduced to diverse cultural norms, business etiquette, and the refined art of providing personalised service to guests of varied backgrounds.
Professional F&B Management focuses on developing the skills needed for Professional Food and Beverage Management in the 5-star segment, you will be introduced to service techniques, beverage connoisseurship and cost management principles. It prepares students for the luxury hospitality industry, emphasising the importance of creating bespoke and personalized dining experiences that is a catalyst for business differentiation.
Introduction to Culinary Arts is focused on introducing culinary skills, progressing from a foundational level to more sophisticated techniques, whilst embracing contemporary trends in premium cuisine. It fuses technical insights with practical experiences, exploring the use of herbs and spices, diverse cooking methods, and the principles of sustainable and ethical gastronomy.
Rooms Division Operations explores the core operations of the Rooms Division in 5-star hotels, covering front office, housekeeping, and maintenance integration and management. With an emphasis on developing practical skills, students will learn about how the different departments are interdependent and how they are administrated through the hotels Property Management System (PMS).
Managing People – Diversity and Inclusion focuses on creating diverse and inclusive environments in the hospitality industry. It combines theoretical knowledge with practical application, covering leadership in diversity, cultural sensitivity in guest services, and the use of technology for inclusive experiences. Through case study analyses and individual essays, students will learn to implement diversity strategies effectively in hospitality settings preparing them for leadership roles in a globally diverse industry, emphasizing communication, critical thinking, and ethical practices.
Beverage Studies offers a comprehensive introduction into wine studies and mixology. Students will be introduced to the different types of wines and wine producing regions, winemaking, and pairing, and then transition into the art of mixology, covering classic and innovative cocktail techniques. Emphasizing a globalized approach combined with technological integration, the module equips students with contemporary skills for international hospitality settings.
Culinary Arts 2 – Cakes, Breads and Pastries introduces students to techniques for making breads, pastries, and cakes, with a strong emphasis on quality, innovation, and sustainability. The course focuses on experiential learning through hands-on-experience, underpinned by technical knowledge. Ethical and sustainable practices in baking, including ingredient sourcing and waste reduction, are integral parts of the learning experience.
Room Division Management builds on the foundational
This introductory module explores the essentials of marketing within the context of hospitality and tourism. It covers market analysis, strategy formulation, technological integration, ethical marketing, and effective communication. The focus is on developing skills to create compelling marketing campaigns that align with the 5* segment’s high standards and evolving customer expectations.
This module provides a comprehensive overview of project management principles and practices and how it applies to the hospitality industry. It covers essential aspects such as team management, resource allocation, and sustainability. The course emphasizes the importance of efficiency, customer satisfaction, and ethical considerations in managing hospitality projects. Students will gain critical insights into how effective project management can lead to successful hospitality ventures.
This module focuses on self-discovery, strategic career planning, and ethical professionalism. Students engage in self-assessment, goal-setting, and reflective practices, learning to leverage personal strengths and weaknesses for career success. The course also covers effective networking and personal branding, vital for industry presence. Emphasizing ethical decision-making and professionalism, it set’s students up for a lifetime of learning and discovery.
The mandatory industry internship, between year 3 and 4, emphasises practical experience in the hospitality industry, allowing students to apply their learning in a real-world setting. It builds on the foundations set by the
This module will equip students with the necessary tools and insights to effectively enhance visitor engagement, while also emphasizing the impact of cultural, technological, and economic factors on visitor experiences. Additionally, it underscores the critical role of sustainable and ethical practices in the management of attractions and visitor services. The curriculum is designed to foster a deep understanding of these elements, preparing students to navigate and innovate in the ever-evolving world of hospitality attractions.
This module requires students to apply their knowledge of cultural diversity, sustainability, and technology in designing and delivering compelling live events. By exploring the full spectrum of event management, from concept to execution, students will develop a deep and practical understanding of the field. The course emphasizes hands-on learning and innovation, allowing students to translate theoretical concepts into real-world scenarios.
This module explores the core aspects of entrepreneurship and innovation, emphasizing sustainable and ethical business practices. Students will explore successful entrepreneurial strategies, the impact of technology, and global market trends, gaining insights into consumer needs in diverse cultural contexts. Students will develop and present entrepreneurial project proposals, learning to apply theoretical concepts in real-world scenarios.
Students will carry out an in-depth examination of sustainability in the hospitality industry, focusing on the impact and implementation of sustainable practices in hotel and restaurant operations. It covers topics like waste management, energy efficiency, sustainable sourcing, circular economy, social equity and justice, fair employment, and the integration of technology to enhance sustainability. The module emphasizes the importance of sustainability in improving the guest experience and operational profitability whilst addressing the UNSDGs.
The module consists of topics on management accounting in which the application is focus on hospitality industry. The first part provides the student with the general framework for cost and revenue allocation and how these costs and revenue are allocated to different departments. The second part introduces the students on breakeven analysis using graphs and formula approach. Students are also given opportunities to analyse various profit and loss statements using variable and absorption costing techniques.
This module provides a comprehensive look into designing quality standards for hotel operations. Covering key areas like front office, housekeeping, food and beverage, and leisure facilities, it teaches students how to establish and implement effective quality benchmarks. The curriculum blends technical insights with strategic planning, integrating sustainability and technology. Students will develop practical skills in creating quality control systems, ensuring they are prepared to enhance service standards in the dynamic field of international hospitality management.
This module provides an extensive exploration of the dynamic and evolving world of hospitality and tourism, focusing on a wide range of contemporary issues. It covers the foundational impacts of globalization and technology, while leaving room for emerging trends and future developments. The curriculum emphasizes the importance of adaptability and forward-thinking in areas such as sustainable practices, digital innovation, and consumer behavior shifts. Students will engage with concepts that prepare them to anticipate and respond to future changes in the industry.
Part 1 focuses on equipping students with essential research skills tailored for the hospitality industry. It covers qualitative and quantitative research methods, emphasizing project design and proposal writing. Students will draw upon their cumulative knowledge from previous modules to identify and frame a significant research topic in hospitality. The culmination of this part is the presentation of a detailed research proposal, laying the groundwork for Part 2.
This Strategic Management and Leadership module explores the core aspects of leading and managing strategies within organizations. It begins by laying the groundwork in strategic management principles, followed by an exploration of various leadership theories and styles. Students will learn about strategic planning and decision-making, with a particular focus on managing change effectively. The module also highlights the importance of innovation and creativity in leadership, addressing global and ethical dimensions of leading in diverse contexts.
In Part 2 of the Dissertation module students move from the planning and research phase to the execution and presentation of their findings. This part of the module is designed to guide students through the process of conducting their research, analyzing data, and preparing to effectively communicate their results. The focus is on translating research findings into meaningful insights that can be applied within the hospitality industry. Students will present their research in a professional and compelling manner, ensuring that their work has practical relevance and contributes to the field of hospitality.
In part 1 of the module students will explore the intersection of technology and hospitality, focusing on the transformative impact of the fourth industrial revolution. It covers a range of topics including the Internet of Things (IoT), smart hospitality management, Artificial Intelligence (AI), and other emerging technologies. Students will engage with these innovations to understand how they are reshaping the hospitality industry. The module places a strong emphasis on practical applications, ethical considerations, and the critical need to stay ahead in a rapidly evolving, technology-driven world.
Part 2 of the module focuses on the fourth industrial revolution’s impact on the hospitality industry. It encompasses advanced networking, like 5G, for improved guest services, Augmented Reality (AR) for immersive experiences such as voice technology in guest services, smart room personalization, smart payment systems, geolocation services, drone technology, and chatbots and virtual assistants in customer service. The course aims to analyze and understand the role of cutting-edge technologies in enhancing operational efficiency. The final project includes designing and delivering of a live technological system or application for a hospitality business.
Part 1 of the Strategic Events Management module focuses on advanced aspects of strategic planning and execution in the context of event management. It begins with an exploration of strategic event management, differentiating it from basic event planning. It covers sophisticated planning techniques, business models relevant to the event industry, and global marketing strategies tailored to diverse audiences. The module then moves into the realm of technology, discussing the role of innovations like AI and VR and the importance of data-driven decision making in this field.
Part 2 of the module focuses on more complex and nuanced aspects of event management. It starts with addressing the challenges of managing large-scale and complex events, followed by advanced marketing and promotional strategies that leverage digital platforms. Students will learn how to implement stakeholder and engagement management strategies and how to utilize the latest technological trends, such as immersive and interactive event experiences, to design personalized event experiences. The final project includes designing and delivering of a live event for a hospitality business.
Part 1 introduces the fundamentals of digital marketing in the hospitality industry. The module is designed to provide students with an overview of digital marketing’s significance in hospitality, followed by an in-depth exploration of viral marketing principles and successful campaign analyses. Students will learn about the basics and advanced techniques of social media marketing, content creation, SEO, and email marketing strategies. The module places a strong emphasis on creating engaging, culturally sensitive content with the potential to go viral.
Part 2 of the module focuses on an in-depth exploration of advanced digital marketing strategies. It is designed to equip students with skills in applying cutting-edge marketing techniques like AI, machine learning, and data analytics in hospitality settings. Students will explore the integration of AI and machine learning in marketing, focusing on personalized customer engagement and strategic use of big data. The final project includes designing and delivering of a live marketing project or campaign for a hospitality business.
Part 1 introduces students to the core principles of aligning HR strategy with the broader organizational goals. It explores managing a global workforce, addressing the complexities and strategies needed for effective international HRM, incorporating innovative approaches to talent acquisition and retention, with an emphasis on diversity and inclusivity. A significant focus is placed on designing performance management systems and employee development programs that align with organizational objectives.
Part 2 of the module focuses on more advanced areas of HRM. It covers strategic change management, emphasizing the role of HR in leading and managing organizational transformation. Advanced topics such as HR leadership, decision-making, workforce analytics, and HR metrics are explored to enhance strategic decision-making in HRM. The module also addresses strategies for enhancing employee engagement and shaping organizational culture. A key element is the focus on innovation in HR practices and preparing for future trends in HRM. The final project includes designing and delivering of a live HRM project for a hospitality business.
Part 1 of the module equips students with essential knowledge and skills required for a Business Development Manager role in the hospitality industry. It begins with an overview of the hospitality business landscape, emphasizing the importance of market research and industry trend analysis. Students will learn to identify and evaluate growth opportunities, including strategies for maximizing existing revenue streams and developing new ones. The module covers forming strategic partnerships and the art of negotiation, strategic planning for market expansion, and customer-centric growth strategies.
Part 2 of the module focuses on analyzing advanced strategies and applications in hospitality business development, covering advanced market analysis and innovative business models disrupting the industry. Students will engage in advanced revenue management strategies and comprehensive digital transformation techniques. The module emphasizes strategic brand management, advanced partnership development, and network building for global expansion. The final project includes designing and delivering of a live Business Development project for a hospitality business.
In part 1 of the module students will continue their work experience commenced during the industry placement and demonstrate practical application of their academic learnings in a real-world setting. They will start by identifying a suitable project within their workplace that aligns with both their academic goals and the needs of their employer. This stage involves detailed project planning, including setting objectives, outlining methodologies, and determining expected outcomes. Students will apply theoretical concepts from their coursework to this project, bridging the gap between classroom learning and workplace application.
Part 2 of the module involves the active implementation and management of the work-based project. Here, students will deepen their engagement with their project, applying advanced problem-solving skills, and demonstrating effective project management. This semester is critical for students to exhibit their ability to handle complex tasks, make informed decisions, and adapt to challenges in a professional context. The emphasis is on the practical application of learned theories, with a view towards achieving tangible outcomes. The final project includes designing and delivering of a live strategic project that will drive measurable benefits for the organization.
Programme Aims | Programme | |
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1 | 1.1 | Organise food service based on set standards, monitor operational implementation and control outcomes.
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1.2 | Control compliance to standards and procedures in room division.
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1.3 | Plan procedures and set SOP to achieve given outcomes.
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2 | 2.1 | Comply with the hospitality code of conduct and demonstrate industry values.
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2.2 | Stimulate and motivate colleagues. | |
2.3 | Modify actions with respect to local cultural, environmental and legal matters. | |
3 | 3.1 | Keep abreast of trends and overall changes in the hospitality industry and wider market. |
3.2 | Collaborate effectively with other departments to achieve common targets. | |
4 | 4.1 | Present yourself and your team in the best light through effective presentation skills.
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4.2 | Write professional documents (reports/proposals) targeted to a particular audience.
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4.3 | Design templates to communicate operational information effectively to all staff (updates, standards, target etc.). | |
5 | 5.1 | Ability to detect causes of successes and failures, and the potential consequences to all parties and stakes involved. |
5.2 | Understand the corrective actions that could be taken to resolve challenges. | |
6 | 6.1 | Develop ideas and actions to optimise the performance and profitability of your business.
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6.2 | Identify weaknesses in hotel operations management based on financial data or premises layout and develop actions plan.
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6.3 | Identify weaknesses in marketing activities when compared with the marketing strategy, and suggest corrective action. |